Search results for "Economie des grandeurs"

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The Dark Side of Value Co-Creation: The Example of French Commercial Architecture

2018

Innovation is a network activity where different actors collaborate. An ethnographic survey of the French commercial architecture industry highlights the ambivalence of this co-production process. The results identify the sources of co-creation and co-destruction related both to the motivations of the actors and their interactions and examines their consequences. Retailers are encouraged to reposition themselves as project leaders, responsible for both assigning roles and mediating between the creative and technical functions. The development of new communication platforms to overcome interpretive biases between the diverse set of actors is also recommended.

Retail industryValue co-creationDesign de l’expérience en magasinTeoría de las convencionesCo-création/ co-destruction de valeurEconomie des grandeursValue networkCoproducciónEstudio etnográficoConvention theoryRéseau de valeurStore designValue co-destructionEconomía de la grandezaThéorie des conventionsEconomies of worthDiseño de la experiencia de compra en el establecimientoCocreación/ co-destrucción de valorCommerce de détailEthnographic surveyComercio detallistaEnquête ethnographique[SHS.GESTION]Humanities and Social Sciences/Business administrationRed de valorCoproduction[SHS.GESTION] Humanities and Social Sciences/Business administration
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